Gensler New York’s education design studio was in need of a refresh of their qualifications packages across multiple subsectors. Previously, each subsector used different styles and formats, which created more work for the marketing team when assembling packages for pursuits that spanned multiple areas. Now structured as a kit-of-parts, each package is easily able to flow into bespoke qualifications packages just by changing the accent color. Elements of interactivity were also added in both the hyperlinked footer, and gentle movement of images on divider pages and case story introductions.
